Dubai, September 13, 2026: Dubai Police's Esaad Card Centre and the Hamdan bin Mohammed Scholarship Programme have signed a memorandum of cooperation (MoC) to extend Esaad card benefits to students enrolled in the programme, giving them access to exclusive offers and discounts while recognising their achievements and supporting their educational journey.
The initiative will give scholarship recipients access to the card's exclusive offers and discounts across participating companies and institutions in the commercial, tourism, entertainment, healthcare, and education sectors, both within the UAE and internationally, providing practical support throughout their educational journey.
The MoC was signed during the orientation day for the third cohort of students in the Hamdan bin Mohammed Scholarship Programme. Colonel Salah Al Marzouqi, Director of the Esaad Card Centre, and Dr Amna Almaazmi, CEO of Growth and Human Development at the Knowledge and Human Development Authority (KHDA), signed the agreement in the presence of Her Excellency Aisha Miran, Director General of KHDA and Chair of the Steering Committee of the Hamdan bin Mohammed Scholarship Programme.
Both parties highlighted that the memorandum reflects the vision of the UAE's leadership and the strategic priorities of the UAE and Dubai governments, which place people at the centre of development. The collaboration also demonstrates a shared commitment to supporting high-achieving Emirati students and recognising their role in shaping the future and strengthening the UAE's global competitiveness.
The initiative aligns with the goals of the Education 33 (E33) Strategy, which places recognition and encouragement of academic excellence at the heart of the student experience, combining celebration of achievement with practical support throughout students' educational journeys in the UAE and abroad.
The partnership reinforces the importance of investing in young talent and empowering promising Emirati students to innovate and contribute to sustainable development. It reflects the leadership's commitment to preparing future generations with the knowledge, skills, and opportunities needed to advance the UAE's ambitions and continued progress.
The collaboration forms part of wider efforts by Dubai Police and the Hamdan bin Mohammed Scholarship Programme to strengthen partnerships between national institutions and support shared goals.
By providing students with a comprehensive support system and a range of benefits throughout their educational journey, the initiative offers additional motivation from the outset. It enables students to translate their knowledge and aspirations into meaningful contributions to their communities and country.
Part of the Dubai Social Agenda 33, the Hamdan bin Mohammed Scholarship Programme selects 100 high-achieving Emirati students annually from government and private schools across curricula to study at leading universities in the UAE and abroad. Scholarships target disciplines aligned with labour market needs and national development priorities, supporting Emirati economic participation and strengthening the UAE's human capital ecosystem. The programme has been allocated a total budget of AED 1.1 billion over the coming years.
Launched by Dubai Police in March 2018, the Esaad Card is a loyalty programme offering cardholders a wide range of discounts and benefits across multiple sectors.
Page last updated 14 September 2026