DUBAI – The people in the UAE continue are more satisfied in the current global conditions as compared to those in many other countries, according to a recent survey.
In a 51-country Nielsen Happiness Study by The Nielsen Company, data that emerged suggested that people in the UAE have a lot to be happy about.
Men tend to be happier with their physical and mental health, their personal financial situation, their job and career and their relationship with their friends, as compared to women. Women, on the other hand, tend to be more satisfied than men with their personal, religious and spiritual beliefs, their access to healthcare in UAE, and the variety of places available for them to shop.
On an overall level, compared to respondents in other countries, UAE consumers are most satisfied with their personal security along with relationships with their spouses/partners. “Despite being impacted by the current global conditions, consumers in UAE are aware that their medium-to-long-term prospects remain strong. When we look around the world and see what is happening, I believe we still have a lot to be happy about,” said Piyush Mathur, Regional Managing Director, Middle East, North Africa and Pakistan, The Nielsen Company.
The survey also revealed that globally, men are happier with money, while women are happier with friendships and relationships with their children, co-workers and bosses. “Because they are happier with non-economic factors, women are more recession-proof, which might explain why women around the world are happier, in general, than men are,” said Bruce Paul, VP Consumer Research, US, The Nielsen Company.
According to the survey, the three main drivers of happiness globally are personal financial well-being, mental health and career satisfaction. A happy relationship with one’s spouse or partner is an important fourth factor.