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#10Minutes10 Days Campaign


Thank you to all the wonderful parents and kids who took part in #10Minutes10Days. We loved the community support this campaign has generated – from businesses donating prizes, to schools and teachers really getting behind the spirit and rallying the parents in their students’ classes. And do you know what we loved even more? Seeing the great pictures of parents reading with their kids – we are part of an awesome community.

We received more than one thousand signatures from parents who have told us how much they appreciated the opportunity to spend more quality time reading with their children. Kids have also told us that they now look forward to a story before bedtime, every night!

We’ll be announcing the winners to #10Minutes10Days on social media and on this page during the first week of Ramadan, so keep your eyes peeled!
Thank you again to everyone who participated. And if you have ideas for similar reading campaigns we can run, please get in touch with us –

Page last updated 10:59 AM - 20 January 2022
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