Dubai: The Dubai Government on Saturday unveiled a new livery and logo for all departments.
Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of the Dubai Executive Council, released the new livery that aims to unify all government bodies and reflect their loyalty and Dubai's rich values.
Dubai Government departments have been directed to carry the new identity from April 1 under the supervision of the Dubai Executive Council.
During the first phase, member entities of the Council will adopt the new branding. Phase two will cover the remaining Dubai government entities.
Reflecting the emirate's history and its march towards rapid progress, the new logos underline the brand unity and synergy among the Dubai government and all its sub-entities.
The elegant font, selected by Shaikh Hamdan, for Dubai's new identity is inspired by the font chosen by his grandfather, the late Shaikh Rashid Bin Saeed Al Maktoum.
Guidelines on merging each department's individual logos with the new Dubai Government brand logo will soon be circulated to all departments, specifying terms and conditions on its usage.
Page last updated 01 January 2020